On October 15 at 6:30pm, the live concert for the 20th Anniversary of Pink Ribbon Campaign will begin. It can be watched live on Naver TV. EXID’s Solji will be one of the singers. Also singing will be La Poem and Yang Joon Mo. The MC will be Hyunmo Ahn.((Announcement video on Naver: https://tv.naver.com/v/15957502))
In 1992, Evelyn Lauder and Alexandra Penny established The Breast Cancer Research Foundation and created the symbol of the pink ribbon.((Wikipedia page on Evelyn Lauder: https://en.wikipedia.org/wiki/Evelyn_Lauder)) Estée Lauder has been promoting the movement since 1992 around the world, and it has been in Korea for 20 years this year.((Estee Lauder Korea’s Instagram post about the anniversary: https://www.instagram.com/p/CFYLEmyptJV/)) The concert is for this anniversary.((Announcement video on Naver: https://tv.naver.com/v/15957502))