On November 22 at 2pm, EXID’s Hyelin and YouTuber Areumsongee will do the beauty section of the Live Commerce Program of ON: Hallyu Festival.((Instagram post announcing the schedule with Hyelin: https://www.instagram.com/p/CHw2hJngoJt/))
The “ON: Hallyu Festival” is presented by the Ministry of Culture, Sports, and Tourism (MCST) and by the Korea Creative Content Agency (KOCCA). The Hallyu festival is a showcase of K-culture to grow the content industry. The “ON” part of the name means “online”, but it has other meanings too: “all”, “warmth”, and “continue”.((Webpage describing the festival: http://www.on-hallyufestival.kr/html_eng/festival/festival01.html)) You can enjoy the festival online at <http://www.on-hallyufestival.kr/>.