On February 25 at 12PM, enjoy Solji singing “I’m Here with You” (“천천히 와줄래”).((Instagram announcement of Solji singing “I’m Here with You”: https://www.instagram.com/p/CLdeVCFpqS2/))
The song is part of a project called PLAY LIFE. It was started by the Life Insurance Philanthropy Foundation to support depressed youth.((Kuki News article about PLAY LIFE: http://www.kukinews.com/newsView/kuk202011050277))
Enjoy the song and music video:((Music video of Solji’s song for PLAY LIFE: https://youtu.be/AtPQOuvCb80))
What is “PLAY LIFE”?
PLAY LIFE is a digital mental health platform for healing and support. They provide content centered around “play” and “life”.((PLAY LIFE brand page: http://www.playlife.kr/brand.html))
The project was created by the Life Insurance Philanthropy Foundation. That foundation carries out social contribution projects that take care of the entire life of humans.((PLAY LIFE brand page: http://www.playlife.kr/brand.html)) Some of their focuses are suicide prevention, childcare, elderly care, and medial support for rare diseases.((Life Insurance Philanthropy Foundation website: https://www.lif.or.kr/new6/default.asp))
According to Lee Jong-seo, the chairman of the Life Insurance Philanthropy Foundation, the leading cause of death [among youth] in Korea is suicide, not illness or accident. The foundation has been conducting suicide prevention projects for the past 13 years. Recently, because of the Corona situation, they created a digital platform (PLAY LIFE) to relieve the feelings of isolation and anxiety felt by youth.((Kuki News article about PLAY LIFE: http://www.kukinews.com/newsView/kuk202011050277))
PLAY LIFE will share music videos that charge up the heart, dance challenges that anyone can follow, emotion-sharing Instagram filters, and more content to help those tired of everyday life.((PLAY LIFE post on Naver: https://blog.naver.com/lifefound/222137184050))