Seoul Fashion Week is from March 22 to March 27 this year.((Seoul Fashion Week schedule page: https://www.seoulfashionweek.org/schedule/)) It is a fashion show wherein Korea’s top designers show off their collections.((Seoul Fashion Week about page: https://www.seoulfashionweek.org/document/about_SFW/))
One of the designers is Jang Yoonkyung, who is representing the brand SETSETSET.((SETSETSET profile on Seoul Fashion Week’s website: https://www.seoulfashionweek.org/highlights/view/510/2021FW/SETSETSET/)) Her collection is shown on March 25 at 1pm.((Seoul Fashion Week schedule page: https://www.seoulfashionweek.org/schedule/)) Hyelin is one of the models for the brand.((SETSETSET Instagram post listing the models for their brand: https://www.instagram.com/p/CMtxMIOlgc4/))
This year’s fashion show is non-face-to-face. The video for SETSETSET was recorded at the Seoul Fashion Reserve, and it was later published by Seoul Fashion Week.((Econo News article about SETSETSET brand in Seoul Fashion Week: http://www.econonews.co.kr/news/articleView.html?idxno=164352))
Designer Jang Yoonkyung likes to have fun with her designs. Do you want to play a fun game? Yoonkyung hid hearts in the outfits.((Econo News article about SETSETSET brand in Seoul Fashion Week: http://www.econonews.co.kr/news/articleView.html?idxno=164352)) Can you find them all?
Another interesting fact about this collection is that it supports the textile and fashion industry specifically in Gyeonggido. The works were created in collaboration with textile and sewing companies in that area.((Econo News article about SETSETSET brand in Seoul Fashion Week: http://www.econonews.co.kr/news/articleView.html?idxno=164352))
And yet another interesting fact is that these clothes were modeled by celebrities instead of professional models. Luna of f(x), actress Hwayoung, Chan and Hanse of VICTON, and Hyelin of EXID are just a few examples.((Econo News article about SETSETSET brand in Seoul Fashion Week: http://www.econonews.co.kr/news/articleView.html?idxno=164352))
In addition to the outfits looking very nice on those good-looking models, the details in the clothes really speak to the talent of Jang Yoonkyung, and the story behind the collection is also interesting.